The foundation for an arts and crafts guild for the Navajo tribe was laid in 1939 when a crafts program was established at Fort Wingate, New Mexico with assistance from the Bureau of Indian Affairs. Ambrose Roanhorse was selected as director of the project, the purpose of which was to provide employment for those who had learned silversmithing at federal Indian schools as well as for established silversmiths in the vicinity. Roanhorse distributed supplies on the reservation and collected finished work to be sold through the guild. By 1940, with the help of the Indian Arts and Crafts Board (IACB), the program was established as the Navajo Arts and Crafts Guild (NACG), though it was not formally chartered by the tribal council until 1941, at which time it moved to Window Rock.

Silver was produced either at the guild shop, in the homes of the craftsmen, or at community workshops established on the reservation. Materials and supplies were issued only to craftsmen who could meet the standards and requirements for quality established by the guild. These standards were similar to the stringent standards set in 1938 by the Indian Arts and Crafts Board silver stamping program (which meant no power-driven machinery nor sheet silver could be used in the production)[see Note * below]—though craftsmen having their own materials, supplies, and workshops could offer their products for sale to the guild. Full-time managers were hired, and one of the first was Anglo anthropologist John Adair.

In his 1944 book The Navajo and Pueblo Silversmiths, Adair wrote,
The purpose of the guild is to increase the tribal income from the sale of arts and crafts by promotion of fine handicrafts which will sell in quality stores in the East, Middle West, and Southwest. The tourist market is purposely avoided, as it does not yield as high a return per man hour as the more exclusive stores and shops. The type of silverware that the guild promotes is similar to that which has been at the Santa Fe, Albuquerque, and Fort Wingate Indian schools; a revival of the old simple types of jewelry, without sets for the most part. Emphasis is placed on cast work. The guild also handles vegetable-dyed rugs and some aniline-dyed rugs of similar pattern and excellent workmanship. (pg 209)
Two of the “quality stores” who purchased from the Navajo Guild in 1947 were Marshall Field’s and Tiffany’s.
In 1943 the United Indian Traders Association (UITA) complained that the guild was in direct competition with the traders. The controversy continued in 1946 during the Gallup Inter-Tribal Ceremonial when Arthur Woodward, one of the judges of the silversmithing division, was shocked to learn that the craftsmen who worked with the NACG were not permitted to submit their work for competition. The Ceremonial board contended the Navajo Guild was government subsidized and should be disqualified; Woodward refuted their claim in an open letter published in the Gallup Independent newspaper, saying that guild craftsmen were in business for themselves and questioned whether the Gallup traders feared their silver would fare poorly in competition with the silver made by guild craftsmen.
Despite complaints from the reservation traders, the guild continued to succeed and grow; Ned Hatathli was named the first Navajo manager in 1951. In 1964 the guild opened its first branch at Cameron, Arizona, under the management of Kenneth Begay. By the late 1960s the NACG had added branches at Betatakin (Navajo National Monument), Kayenta, Teec Nos Pos, and Chinle.
In 1971 the guild became the Navajo Arts and Crafts Enterprise (NACE) and continues to be the only Navajo Nation–owned business engaged in the purchase and sale of Navajo-made arts and crafts.
The title “Navajo Arts and Crafts Guild” and its Horned Moon logo were registered with the U.S. Patent and Trademark Office in 1943. Items made through the NACG were hallmarked with the Horned Moon logo and often included the word NAVAJO. Sometimes individual silversmiths’ hallmarks are also found on these pieces.

Note* For discussions of the Indian Arts and Crafts Board silver stamping program that ran from 1938-1943 see Reassessing Hallmarks of Native Southwest Jewelry by Pat & Kim Messier, Native American and Southwestern Silver Hallmarks by Bille Hougart, and The Native American Curio Trade In New Mexico by Jonathan Batkin. IACB numbers were assigned April 1938, but the Navajo Guild at Fort Wingate was assigned US NAVAJO 70 in March 1940.

Originally published on our Goodreads.com blog October 19, 2017.



































1962 – This is a Hopi Kachina, with Evelyn Roat. Flagstaff: Museum of Northern Arizona.
1973 – Kachinas: A Hopi Artist’s Documentary, illustrated by Cliff Bahnimptewa. Flagstaff: Northland Press, and Phoenix: Heard Museum.
1974 – Nampeyo, Hopi Potter: Her Artistry and Her Legacy, exhibition catalog. Fullerton: Muckenthaler Cultural Center.
1975 – Kachinas: The Barry Goldwater Collection at the Heard Museum, with Barry Goldwater and photographs by Jerry Jacka. Phoenix: W. A. Krueger Company and Heard Museum.
1975 –
1976 –
1977 –
1979 –
1982 –
1986 –
1986 –
1988 – Patterns and Sources of Zuni Kachinas, with Bill Harmsen and Clara Lee Tanner, illustrated by Reese Koontz. Denver: The Harmsen Publishing Company.
1988 –
1989 –
1991 –
1994 – Kachina: poupees rituelles des Indiens Hopi et Zuni, exhibition catalog, 30 juin-2 octobre 1994, with Marie-Elizabeth Laniel-Le François, and others. Marseille: Musées de Marseille.
1994 –
1994 –
1997 –
2000 –
2003 – Esprit Kachina: Poupees, Mythes et Ceremonies Chez les Indiens Hope et Zuni. (Kachina Spirit: Dolls, Myths and Ceremonies of the Hopi and Zuni Indians). with Pierre Amrouche, Nathalie Rheims, Francine Ndiaye, Paris: Galerie Flak.
2006 –
2007 –
2008 – Catclaw Cave, Lower Colorado River, Arizona, edited by Alan Ferg. Tucson: Arizona Archaeological Society; The Arizona Archaeologist No 37.
2014 –
1974 –
1995 –







Over forty years ago, in December 1972, Margaret Wright’s groundbreaking book
In 1975 Barbara and Ed Bell published volume one of Zuni: The Art and the People with volumes two and three following on its heels. These volumes each profiled approximately fifty silversmithing families then working at Zuni and either discussed or illustrated their hallmarks.
Mark Bahti’s excellent book
Also in 1980 Gordon Levy published Who’s Who in Zuni Jewelry profiling sixty-eight silversmiths working at the time.
In 1989 Barton Wright, in association with the Indian Arts and Crafts Association, published
The Fourth Edition of Hopi Silver came out in 1982, ten years after the original. This expanded edition, with a new burgundy color cover, contained additional pages of hallmarks.
Then in 1998 came the Fifth Revised Edition of Hopi Silver, with a complete design makeover of the contents and a cover featuring Hopi silversmith Pierce Kewanwytewa. It not only included over 100 new hallmarks but also an index of hallmarks by type, and new images of never before published jewelry (full disclosure: some of that jewelry was from our personal collection).
After Northland Press folded the Fifth Edition of
Also notable in 2003 was the publication of Hopi Silver in Japan with a completely different cover but retaining the same information and interior photos as the English language edition.
Barton Wright’s
In 2011 Bille Hougart self-published
Hougart released a revised edition in 2014 with the publication of

This is not intended as a shameless plug, but omitting 
In the summer of 2016 the publication of the Third Edition of
However it was surpassed in March 2019 by the publication of the Fourth Edition, which is even more the most comprehensive, accurate and reliable hallmark reference ever published. Read why the following blog: 







